System and method for providing access to EPG features from within broadcast advertisements
AssigneeCox Communications, Inc.
InventorsFrancis D. Palazzo, Bruce Plotnick, Joel I. Boyarski
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Abstract
The system and method of the present invention provides access to interactive features of an electronic program guide by a user from within a broadcast advertisement. The method of the present invention comprises receiving the broadcast advertisement comprising audio, video and promotional metadata over a broadcast distribution network. The received promotional metadata is analyzed to determine one or more valid electronic program guide features and present options on a display device corresponding to the one or more valid electronic program guide features. The user selects a presented option for execution.
Claims15
A method for allowing access to interactive features of an electronic program guide by a user from within a broadcast advertisement, the method comprising:
- receiving the broadcast advertisement comprising audio, video and promotional metadata over a broadcast distribution network;
- analyzing the promotional metadata to determine one or more valid electronic program guide features and presenting options on a display device corresponding to the one or more valid electronic program guide features;
- executing a valid electronic program guide feature selected the user.
A method for allowing access to interactive features of an electronic program guide by a user from within a broadcast advertisement, the method comprising:
- receiving the broadcast advertisement and promotional metadata over a broadcast distribution network, the promotional metadata comprising information regarding the promotional advertisement and one or more electronic program guide features that may be accessed from within the broadcast advertisement;
- parsing the promotional metadata to determine the one or more valid electronic program guide features that are available;
- presenting options on a display device corresponding to each available parsed one or more valid electronic program guide features;
- executing an available electronic program guide feature selected the user.
Computer readable media comprising program code, the program code operative to be executed by a programmable computer, the program code comprising a method for allowing access to interactive features of an electronic program guide by a user from within a broadcast advertisement, the method comprising:
- receiving the broadcast advertisement comprising audio, video and promotional metadata over a broadcast distribution network;
- analyzing the promotional metadata to determine one or more valid electronic program guide features and presenting options on a display device corresponding to the one or more valid electronic program guide features;
- executing an electronic program guide feature selected the user.
A system for allowing access to interactive features of an electronic program guide by a user from within a broadcast advertisement, the system comprising:
- promotional metadata comprising information regarding the promotional advertisement and one or more valid electronic program guide features that may be accessed from within the broadcast advertisement, the promotional metadata broadcast in combination with the broadcast advertisement;
- presentation software operative to interpret data elements comprising the promotional metadata whereby the presentation software presents options on a display device corresponding to the one or more valid electronic program guide features that may be accessed from within the broadcast advertisement and executes a command selected by the user.
Dependencies are inferred from the claim text.