Method and apparatus for generating commercial viewing/listening information
AssigneeThomson Licensing
InventorsScott Allan Kendall, David Jon Nicoson
Life of this patent
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Abstract
A method for generating commercial information using a data recording device can provide commercial sponsors with feedback regarding the effectiveness of their commercials. According to the method, program data including a commercial is recorded. The recorded program data including the commercial is played back. A trigger event for the commercial is detected during playback. Information identifying the commercial is stored in response to detection of the trigger event.
Claims31
A method for generating commercial information using a data recording device, the method comprising steps of:
- recording program data including a commercial (S301);
- playing back the recorded program data including the commercial (S302);
- detecting a trigger event for the commercial during playback (S303);
- and
- storing information identifying the commercial in response to detection of the trigger event (S304).
An apparatus (11, 21, 31), comprising:
- means (203) for recording program data including a commercial;
- means (204, 205) for enabling playback of the recorded program data including the commercial;
- and
- means (206) for detecting a trigger event for the commercial during playback, and for enabling information identifying the commercial to be stored in response to detection of the trigger event.
A data recording device (11, 21, 31), comprising:
- a storage medium (203) operative to record program data including a commercial;
- a decoder (204) operative to enable playback of the recorded program data including the commercial;
- and
- a processor (206) operative to detect a trigger event for the commercial during playback, and enable information identifying the commercial to be stored in response to detection of the trigger event.
Dependencies are inferred from the claim text.