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OwnerHerve Lejouan, Ludovic Dubost +3inventors
InventorsHerve Lejouan, Ludovic Dubost, Erwan Arzur, Laurent Nicolas, Laurent Azzopardi
Estimating the term…
The invention concerns a method (20) for measuring and analysing activity on at least packet data communication network (30), [for example a communication network based on the TCP/IP protocol] of a plurality of terminals (10), using means for collecting data and equipment comprising a database for storing collected data. Said method comprises a step which consists in acquiring and analysing data concerning data exchanged over the communications network by said terminals, said data comprising at least descriptive data of each packet transmitted and received by each terminal, a step which consists in transmitting said collected data to the central equipment subsequent to analysis of the collected data and generating aggregate databases to supply data representing the activity of a panel of equipment items connected to the communications network. The method is characterised in that it comprises an initial step which consists in setting up and configuring operating parameters for a computer application interacting only with the network layer of the computing platform, excluding the application layer processing exchanged data with the network (browser, FTP software, messaging . . . ) on the individual terminals or on a gateway when the terminals do not allow the recording of such an application.
Procedure (20) for measuring and analysing the activity on at least one data packet communications network (30) with a plurality of terminals (10), implementing the means for data collection and for the transmission of the said data collected to a central unit including a database for storing the information collected, with the said procedure including a stage for analysis and acquisition of information relating to the data exchanged on the communications network by the said terminals. With the said information including at least the information describing each packet sent or received by each terminal, a stage for transmitting the said information collected to the central unit, and a stage for creating an aggregated database in order to supply representative data on the activity of a panel of units connected to the communications network, characterised by the fact that the procedure includes an initial stage for the installation and configuration of the working parameters for a computer application interacting only with the network layer of the operating system, excluding the application layer for operating the data exchanged with the network (Browser, FTP software, message services, . . . ) on the individual terminals or on a gateway when the terminals do not allow the recording of such an application.
Procedure for measuring and analysing the activity on at least one communications network, according to at least one of the preceding claims, characterised by the fact that the data collected by the terminals or the gateways are sent to a server by the communications network itself, and by the fact that the data regarding the activities are recorded in the memory of the central unit.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that the data collected are recorded on a server accessible by the said communications network or by another means.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that a stage is performed for encoding the data collected.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that a stage is performed for compressing the data collected.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that it includes a stage for specifying a limited population of terminal users forming a panel, with the said procedure including a stage for the acquisition of information relating to the data exchanged on the communications network only by the restricted sub-set of terminals, and a subsequent stage for the analysis of the information collected in order to provide the representative data for the activity of the sub-set of units connected to the communications network.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that the information collected by the server taken from the terminals will include, apart from the information describing each packet sent or received by the terminal, with the procedure including a later stage for segmenting the data, by comparison with each piece of information received by the server with a database containing a table for assigning the data.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that it includes an additional stage consisting of setting up a specific database for the client user of the procedure, containing at least all the data collected for the latter, with the client user having at his/her disposal the computerised means for consulting this specific database.
Procedure for measuring and analysing the activity on at least one communications network, according to at least one of the preceding claims, characterised by the fact that at least one target sampling application appears amongst the means for displaying on the said terminal whose contents depends on the said information relating to the data exchanged on the network.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that it includes a stage for classifying the different types of activities on a communications network, a stage for specifying a restricted population of users forming a panel, with the said procedure including a subsequent stage for summarising the information analysed in order to provide some representative data on the activity of the sub-set of units connected to the communications network.
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that the stage for the analysis of the information collected consists of processing at least part of the data, including the Internaut's identification code [Idinternaut];
Procedure for measuring and analysing the activity on at least one communications network, according to any one of the preceding claims, characterised by the fact that it includes a subsequent stage for detecting advertising information through the analysis of the data collected by comparison with a reference, statistical compilation and behavioural database for the said information detected.
Equipment for the measurement of the activity, characterised by the fact that it includes a measurement server linked to the Internet network, with the said measurement server including a database in which the identification codes and the requests corresponding to the homepages requested by the users from the panel are recorded, and a calculator ensuring the detection and the processing of the requests generated by the users.
Dependencies are inferred from the claim text.