Framework for service personalization

Abstract

A framework for service personalization based upon a users personal profile is provided. The framework includes a method of providing service personalization (SP) in which a user agent identifies itself as being service personalization enabled to being a SP session. A SP engine assigns a unique identifier to the user agent for tagging all subsequent traffic from that subscriber. The SP engine establishes direct communications between the user agent and an appropriate entity for obtaining information on the location of the subscriber profile and derives personalization rules to form a personalization rule module that encodes criteria for performing personalization functions on user traffic. When a specific subscriber request for content is received, the SP engine invokes the personalization rules of the personalization rule module for application to content requested. It is important to note that the personalization rules can be invoked in one of four places, in two general categories. The rules can either be invoked on the subscriber request, or on the response from the content source. Specifically, the rules can be applied: 1) When the request enters the SP engine; 2) When the request leaves the SP engine; 3) When the response from the content source enters the SP engine; and finally 4) When the response from the content source leaves the SP engine.

Dependencies are inferred from the claim text.