Method of automated online media planning and buying

Abstract

The invention is directed to be a primary marketing tool that automates many of the efforts required to select and place media for an on-line campaign. The marketing tool provides a communications link with the top 500 Tier 1 Web sites, the top 100 e-mail providers, and the top 50 Internet and ad networks. Together this enables the user to reach over 80% of all commercially available media providers. The database provides contact, demographic, and standard pricing information, as well as electronic Request for Pricing e-mail capabilities. A user of the database can research, design, select, and issue pricing requests to specifically qualified sites in a tenth of the time it previously took to develop a campaign. This enables users to leverage up their staff to larger and more numerous people.

Dependencies are inferred from the claim text.