Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns

A direct marketing method for users of wireless devices, comprising:

• providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
• obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
• registering the user in the identified direct marketing campaign in response to obtaining user identification information;
• and
• sending a communication from the direct marketing campaign to the user at the communication address.

A computer program product that registers wireless device users in direct marketing campaigns, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:

• computer readable program code that provides content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
• computer readable program code that obtains user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
• and
• computer readable program code that registers the user in the identified direct marketing campaign in response to obtaining user identification information.

A direct marketing computer program product for users of wireless devices, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:

• computer readable program code that provides content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
• computer readable program code that obtains user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
• computer readable program code that registers the user in the identified direct marketing campaign in response to obtaining user identification information;
• and
• computer readable program code that sends a communication from the direct marketing campaign to the user at the communication address.

A system that registers wireless device users in direct marketing campaigns, comprising:

• means for providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
• means for obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
• and
• means for registering the user in the identified direct marketing campaign in response to obtaining user identification information.

A direct marketing system for users of wireless devices, comprising:

• means for providing content within a display of a wireless device, wherein the content includes a portion that is responsive to user activation and that displays an identification of a direct marketing campaign, and wherein the content portion, responsive to user activation, is configured to register a user to receive one or more communications from the direct marketing campaign;
• means for obtaining user identification information and direct marketing campaign identification information in response to user activation of the content portion, wherein the user identification includes a communication address where the user can receive communications from the direct marketing campaign via the wireless device;
• means for registering the user in the identified direct marketing campaign in response to obtaining user identification information;
• and
• means for sending a communication from the direct marketing campaign to the user at the communication address.