System and method for short-range wireless retail advertising aimed at short-range wireless protocol-enabled personal devices

An apparatus for providing an advertisement to a prospective customer comprising:

• a storage device operative to store an advertisement;
• a transmitter in communication with the storage device and operative to receive the advertisement from the storage device, the transmitter further operative to format the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective customer having a radio receiver enabled to receive the transmission protocol signal;
• and
• an antenna in communication with the transmitter and operative to transmit the radio signal from the store.

A system for store advertising comprising:

• a storage device operative to store a store advertisement;
• a transmitter located at the store and in communication with the storage device and operative to receive the advertisement from the storage device, the transmitter further operative to format the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective customer having a radio receiver enabled to receive the transmission protocol signal;
• a receiver located at the store and operative to receive an incoming radio signal of the radio transmission protocol from the personal device of the prospective customer;
• and
• an antenna located at the store and in communication with the transmitter and the receiver, the antenna operative to transmit the radio signal from the store and receive the incoming radio signal from the personal device.