Adhesive-backed label and process for producing the same

A web comprising:

• an extended liner having a release surface to which adhesives do not tightly adhere;
• and a succession of labels adhered to the liner along its release surface, each label including a face sheet having an outer surface which is capable of accepting printing, and being delineated by side and end margins, and a layer of cold flow adhesive carried by the face sheet and adhered to the liner along the release surface of the liner, the cold flow adhesive having side and end margins which are located inwardly from the side and end margins of the face sheet so that a peripheral region of the face sheet surrounds the adhesive, with the peripheral region initially not overlying the adhesive, whereby the adhesive can flow into the peripheral region without exuding beyond side and end margins of the face sheet.

A label comprising:

• a face sheet having an outer surface, an undersurface, and side and end margins, the outer surface being capable of accepting printing, a layer of firm adhesive on said undersurface of said face sheet coextensive with said face sheet side and end margins, a polymer film adhered to said firm adhesive and to a layer of adhesive having cold flow, said cold flow adhesive layer and said film having side and end margins that are set inwardly, respectively, from the side and end margins of the face sheet, so that the firm adhesive on said face sheet, beyond said cold flow adhesive layer, has a peripheral region that is devoid of said cold flow adhesive, whereby said cold flow adhesive can exude outwardly into the peripheral region, while still remaining behind the face sheet.