Controlling advertising output during hold periods
AssigneeInternational Business Machines Corporation
InventorsMichael Wayne Brown, Joseph Herbert McIntyre, Michael A. Paolini, James Mark Weaver, Scott Lee Winters
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Abstract
A method, system, and program for controlling advertising output during hold periods are provided. A context for a call on hold is detected. An advertisement is selected for output during a hold space a hold period of the call according to the context. Output of the advertisement during the hold space is controlled, wherein the advertisement is specified according to the context. The advertisement may include text messages, audio messages, video messages, for advertising a product or service or making an announcement.
Claims42
A method for controlling an on hold system, comprising:
- detecting a context for a call on hold;
- selecting an advertisement for output during a hold space of a hold period of said call according to said context;
- and
- controlling output of said advertisement during said hold space, wherein said advertisement is specified according to said context.
A system for controlling an on hold system, comprising:
- an on hold system;
- means for detecting a context for a call on hold in said on hold system;
- means for selecting an advertisement for output during a hold space of a hold period of said call according to said context;
- and
- means for controlling output of said advertisement during said hold space, wherein said advertisement is specified according to said context.
A computer program product for controlling an on hold system, comprising:
- a recording medium;
- means, recorded on said recording medium, for detecting a context for a call on hold;
- means, recorded on said recording medium, for selecting an advertisement for output during a hold space of a hold period of said call according to said context;
- and
- means, recorded on said recording medium, for controlling output of said advertisement during said hold space, wherein said advertisement is specified according to said context.
A method for controlling on hold music, comprising:
- detecting a context for a call;
- selecting an advertisement for output during a hold space of an on hold music service program according to said context;
- and
- controlling output of said advertisement during said hold space of said on hold music service program.
A system for controlling on hold music, comprising:
- an on hold system;
- means for detecting a context for a call on hold at said on hold system;
- means for selecting an advertisement for output during a hold space of an on hold music service program according to said context;
- and
- means for controlling output of said advertisement during said hold space of said on hold music service program.
A computer program product for controlling on hold music, comprising:
- a recording medium;
- means, recorded on said recording medium, for detecting a context for a call on hold at said on hold system;
- means, recorded on said recording medium, for selecting an advertisement for output during a hold space of an on hold music service program according to said context;
- and
- means, recorded on said recording medium, for controlling output of said advertisement during said hold space of said on hold music service program.
A method for controlling on hold services, comprising:
- transferring a context for a call to a third party advertiser;
- responsive to detecting a hold space during an on hold service program for said call, transferring said call to said third party advertiser, wherein said third party advertiser fills said hold space with an advertisement specified according to said context of said call.
A method for controlling on hold announcements, comprising:
- detecting a context based advertisement for a call from a third party advertiser;
- responsive to detecting a hold space during an on hold service program for said call, inserting said context based advertisement during said hold space;
- and
- billing said third party advertiser for use of said hold space.
A method for controlling advertising, comprising:
- receiving, at a third party advertising service, a context for a call received at an on hold system;
- and
- selecting an advertisement targeted according to said context for said call for output to said call while on hold in said on hold system.
Dependencies are inferred from the claim text.