Liquid crystal display device

A liquid crystal display device comprising:

• a plurality of pixel electrodes, which are arranged in columns and rows, each said pixel electrode including a reflective electrode region and a transmissive electrode region;
• a plurality of scanning lines, which extends in a row direction;
• a plurality of signal lines, which extends in a column direction;
• a plurality of switching elements, each said switching element being provided for an associated one of the pixel electrodes and being connected to the associated pixel electrode, an associated one of the scanning lines and an associated one of the signal lines;
• a liquid crystal layer;
• and
• at least one counter electrode, which faces the pixel electrodes by way of the liquid crystal layer,
• the liquid crystal display device sequentially supplying a scanning signal voltage to one of the scanning lines after another to select one group of pixel electrodes, which are connected to the same one of the scanning lines, after another from the pixel electrodes, and then supplying display signal voltages to the selected group of pixel electrodes by way of the signal lines, thereby displaying an image thereon,
• wherein the pixel electrodes are arranged in such a manner that the polarity of a voltage to be applied to the liquid crystal layer is inverted for every predetermined number of pixel electrodes in each of the rows and in each of the columns, and
• wherein a shift width of geometric centers of mass of the transmissive electrode regions of the pixel electrodes as measured in the row direction or in the column direction is half or less of the pitch of the pixel electrodes as measured in the row direction or in the column direction.

A liquid crystal display device comprising:

• a plurality of pixel electrodes, each including a reflective electrode region and a transmissive electrode region;
• a liquid crystal layer;
• and
• at least one counter electrode, which faces the pixel electrodes by way of the liquid crystal layer,
• wherein the pixel electrodes respectively define multiple pixels, each said pixel including a reflective portion that is defined by the reflective electrode region and a transmissive portion that is defined by the transmissive electrode region, and
• wherein an electrode potential difference created between the electrodes of the reflective portion is approximately equal to an electrode potential difference created between the electrodes of the transmissive portion.