Method and system for providing an audio/video in-route entertainment system

A method of providing customized programming for in-route entertainment on a plurality of mobile elements, comprising:

• providing a shared program stream including primary entertainment content, said primary entertainment content being the same for said plurality of mobile elements;
• scheduling time-slots in said shared program stream for customized supplemental content;
• and
• generating a customized program stream for each of said plurality of mobile elements by inserting customized supplemental content in scheduled time-slots of said shared program stream.

An apparatus for providing customized in-route entertainment on a mobile element, comprising:

• an input for receiving a predictive customized content insertion schedule, which is based on characteristics of said mobile element;
• an intra-transit scheduler for refining said predictive customized content insertion schedule based on changes to said characteristics of said mobile element;
• and
• a program output for outputting a customized program stream in accordance with the refined insertion schedule generated by said intra-transit scheduler.