Method for attracting customers, on-line store, assembly of web pages and server computer system
OwnerRalf Czepluchinventor
Life of this patent
Estimating the term…
Abstract
The invention is directed to a method for attracting customers to an e-commerce supplier's on-line representation, wherein an on-line game is provided for the customers within the, or linked to, the on-line representation; a customer who plays the game gets a reward or a prospect of a reward; wherein the game has to be played repeatedly by the customer in order to get the reward or increase or maintain the prospect of the reward. The invention is also directed to a corresponding Web store, an assembly of Web pages and a computer server system.
Claims36
A method for attracting customers to an e-commerce supplier's on-line representation,
- wherein an on-line game is provided for the customers within the, or linked to the, on-line representation;
- a customer who plays the game gets a reward or a prospect of a reward;
- wherein the game has to be played repeatedly by the customer in order to get the reward or increase or maintain the prospect of the reward.
An on-line store in which an on-line game is provided for customers within the, or linked to the, on-line store;
- the on-line store is arranged in such a way that a customer who plays the game gets a reward or a prospect of a reward;
- and
- the game has to be played repeatedly by the customer in order to get the reward or increase or maintain the prospect of the reward.
An assembly of Web pages representing an e-commerce supplier's online representation in which an on-line game is provided for the customer, said Web pages are to be sent to the customer over the Internet;
- the Web pages are arranged in such a way that a customer who plays the game gets a reward or a prospect of a reward;
- and
- the game has to be played repeatedly by the customer in order to get the reward or increase or maintain the prospect of the reward.
A server computer system for providing an on-line game to be played within an, or linked to an, on-line store, comprising:
- a game component which is arranged in such a way that a customer can play the on-line game and can get a reward or a prospect of a reward;
- a storage component which stores user-specific game data;
- a game-continuation-identification component which identifies a customer who replays the game in order to get the reward or increase or maintain a prospect of a reward;
- a rewarding component which grants the reward to the customer or increases or maintains the customer's prospect of a reward.
Dependencies are inferred from the claim text.