Method and system for delivery of targeted commercial messages
AssigneeiPool Corporation
InventorThomas E. Coleman
Life of this patent
Estimating the term…
Abstract
A method for delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages, applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages, and presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
Claims15
A method for delivery of targeted commercial messages, comprising:
- (a) assembling a plurality of potential purchaser profiles for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
- (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
- (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages;
- and
- (d) presenting to a purchaser display unit of a potential purchaser identified as suited, the specified commercial messages.
A method for delivery of targeted commercial messages, comprising:
- (a) assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
- (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
- (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages;
- and
- (d) presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
An apparatus for delivery of targeted commercial messages, comprising:
- programs to
- (a) assemble a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
- (b) develop commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
- (c) apply the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages;
- and
- (d) present over a data network to a potential purchaser identified as suited, the specified commercial messages.
Dependencies are inferred from the claim text.