Behavioral targeted advertising
OwnerMichael A. Plotnick, Charles A. Eldering +1inventors
InventorsMichael A. Plotnick, Charles A. Eldering, Douglas J. Ryder
Life of this patent
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Abstract
Personal video recorders offer the ability to insert targeted ads to the subscriber locally where the interactions of the subscriber can be monitored. The order in which ads are inserted can be determined by an ad queue that is stored on the PVR. The order in which the ads are inserted can be modified based on the interaction of the subscriber. The modifications of the order may be defined in the ad queue where the ad queue contains links associated with specific actions or sets of actions. The modification may also been done by the PVR, where the PVR processes the interactions and modifies the ad queue based on applying some rules to the processed interactions.
Claims48
A method for managing presentation of ads to a subscriber based on subscriber interactions with previous ads, the method comprising:
- presenting an ad to the subscriber;
- monitoring the subscribers interactions to the ad;
- and
- determining which ad to display to the subscriber next based on said monitoring.
A system for managing presentation of ads to a subscriber based on subscriber interactions with previous ads, the system comprising:
- means for presenting an ad to the subscriber;
- means for monitoring the subscribers interactions to the ad;
- and
- means for determining which ad to display to the subscriber next responsive to said means for monitoring.
A computer program embodied on a computer-readable medium for managing presentation of ads to a subscriber based on subscriber interactions with previous ads, the computer program comprising:
- a source code segment for presenting an ad to the subscriber;
- a source code segment for monitoring the subscribers interactions to the ad;
- and
- a source code segment for determining which ad to display to the subscriber next responsive to said means for monitoring.
A method for managing the display of advertisement to subscribers based on subscribers interactions to previous advertisements, the method comprising
- monitoring the subscribers interaction with an advertisement;
- detecting a next avail;
- querying an ad queue to determine which advertisement should be inserted in the next avail, wherein the ad queue includes an ordered list of ads and links that may modify the order based on monitored interactions;
- retrieving the advertisement;
- inserting the advertisement in the avail;
- and
- delivering the advertisement to the subscriber.
A system for managing the display of advertisement to subscribers based on subscribers interactions to previous advertisements, the system comprising
- means for monitoring the subscribers interaction with an advertisement;
- means for detecting a next avail;
- means for querying an ad queue to determine which advertisement should be inserted in the next avail, wherein the ad queue includes an ordered list of ads and links that may modify the order based on monitored interactions;
- means for retrieving the advertisement;
- means for inserting the advertisement in the avail;
- and
- means for delivering the advertisement to the subscriber.
A computer program embodied on a computer readable medium for managing the display of advertisement to subscribers based on subscribers interactions to previous advertisements, the computer program comprising
- source code for monitoring the subscribers interaction with an advertisement;
- source code for detecting a next avail;
- source code for querying an ad queue to determine which advertisement should be inserted in the next avail, wherein the ad queue includes an ordered list of ads and links that may modify the order based on monitored interactions;
- source code for retrieving the advertisement;
- source code for inserting the advertisement in the avail;
- and
- source code for delivering the advertisement to the subscriber.
A personal video recorder for presenting advertisements to a subscriber, the personal video recorder comprising:
- an interface for receiving video programming;
- an ad queue containing an ordered list of advertisements;
- a detector for detecting avails within the video programming;
- a monitor for monitoring subscriber interactions;
- a selector for selecting an advertisement from the ad queue for insertion in the avail responsive to said monitor;
- an inserter for inserting the advertisement into the avail;
- and
- a modulator for modulating the video programming with the advertisement inserted therein to the subscriber.
Dependencies are inferred from the claim text.