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OwnerCharles Eldering, Komlika K. Gill +1inventors
InventorsCharles Eldering, Komlika K. Gill, Gregory C. Flickinger
Estimating the term…
A subscriber selected ad display and scheduling system which allows subscribers to request any one of a plurality of advertisements they wish to view from a library of advertisements stored at the set-top box. Generally, the set-top box stores a plurality of advertisements that have been targeted to the subscriber. Two different embodiments are provided. In one embodiment, the subscriber may view different available advertisements via an advertisement guide, and select one or more advertisements wherein upon selection, the contents of the selected advertisements are immediately displayed at the subscriber display. Alternatively, the subscriber may select one or more advertisements from a list of advertisements with the help of an advertisement guide. In this embodiment, the selected advertisements are scheduled for displays, i.e., as soon as the next avail (advertisement opportunity) is identified, the next selected advertisement is inserted in the avail.
A method for displaying and scheduling subscriber selected advertisements, the method comprising:
A system for displaying and scheduling subscriber selected advertisements, the system comprising:
A method for targeting advertisements in an on-demand environment, the method comprising:
A method for targeting advertisements in an on-demand environment, the method comprising:
A system for targeting advertisements in an on-demand environment, the system comprising:
Dependencies are inferred from the claim text.