Advertisement distribution system
OwnerTatsuya Ishiiinventor
Life of this patent
Estimating the term…
Abstract
It is an object of the present invention to prevent the viewer's operation to skip advertisement playback and increase the advertising effects. In order to achieve this object, the set top box temporarily stops the recording playback process and sends a command requesting advertisement distribution upon detecting the advertisement display start signal, inserted at the advertisement display start time, while playing back a recorded program broadcast from a television broadcast station. Upon receiving the command, the advertisement distribution system sends advertisement data. The set top box receives the advertisement data and plays back the data in real time. Upon detecting the advertisement display end signal inserted in the advertisement data, the set top box restarts the playback of the program.
Claims16
An advertisement distribution method comprising the steps of:
- receiving an advertisement distribution request from a terminal device playing back recorded picture program data broadcast from a television broadcast station;
- and
- responding to said advertisement distribution request and distributing advertisements to said terminal device over a network.
An advertisement distribution system comprising:
- means for receiving an advertisement distribution request from a terminal device playing back recorded picture program data broadcast from a television broadcast station;
- and
- means for responding to said advertisement distribution request and distributing advertisements to said terminal device over a network.
A television broadcast receiver comprising:
- storing means for storing program data broadcast from a television broadcast station;
- program playback means for playing back program data stored in said storing means;
- advertisement distribution requesting means for placing an advertisement distribution request through a telecommunications network with an advertisement distribution system upon detecting the advertisement display start signal included in said program data;
- and
- advertisement playback means for receiving advertisement data distributed from said advertisement distribution system and playing back the advertisement data.
A portable terminal device comprising:
- storing means for storing program data broadcast from a television broadcast station;
- program playback means for playing back program data stored in said storing means;
- advertisement distribution requesting means for placing an advertisement distribution request through a telecommunications network with an advertisement distribution system upon detecting the advertisement display start signal included in said program data;
- and
- advertisement playback means for receiving advertisement data distributed from said advertisement distribution system and playing back the advertisement data.
Dependencies are inferred from the claim text.