Method and apparatus for message escalation by digital assistants

A computer readable medium comprising instructions, which when executed by a processor, causes the processor to:

• receive information of an event;
• determine whether or not the event is important enough to the user to contact a first person concerning the event;
• and
• select a first person to contact, select a first way to contact the first person, attempt to contact the first person using the first way, and wait for a period of time for the first person to respond, if the event is of enough importance to the user.

A method, comprising:

• receiving information concerning at least one activity in a users schedule, at least one subject of interest to the user, a first way to contact a first person selected by the user, at least one preference of the first person for how the first person is to be contacted, and at least one requirement of the first person restricting when the first person may be contacted;
• receiving information concerning an event;
• referring to the information concerning the at least one activity and the at least one subject of interest to determine if the event is of importance enough to the user to contact the first person;
• and
• referring to the information concerning the first way to contact the first person, the at least one preference and the at least one requirement to determine how to contact the first person.