Consumer loyalty marketing program based on multi-transaction platform that provides high rewards to members under a tiered reward scheme

A consumer loyalty marketing program based on multi-transaction platform that provides a high reward to members under a tiered reward scheme, involving electronic input means, a computer server, member consumers, member merchant outlets and a program operator, comprises the steps of:

• registering a member consumer and creating a member record in a computer server;
• registering a member merchant outlet and creating a member merchant record;
• recording all transactions made by member consumers in a transaction record;
• issuing loyalty numbers to member consumers following their individual levels of spending according to pre-determined rules of the program;
• randomly selecting at least one potential reward recipient from a database of participating members, when a target is reached according to pre-determined rules of the program;
• answering a quiz correctly to claim and receive the rewards from the tiered reward scheme on an optional basis;
• and
• updating all records therein the computer server after each selection of the program.