Method and system for deterministic sampling with a specific distribution

A method of selecting an advertising promotion in an advertising campaign over a communication network comprising the steps of:

• receiving a customer at a web site;
• determining which of a plurality of segments, a first segment, said customer most closely resembles, said first segment further comprising a plurality of advertising promotions;
• determining a first distribution of said plurality of advertising promotions, said first distribution calculated before a first advertising promotion is offered to said customer, said plurality of advertising promotions including said first advertising promotion;
• determining which of said plurality of advertising promotions, said first advertising promotion, when performed provides a second distribution of said plurality of advertising promotions that provides the least mathematical distance with respect to a desired distribution of said plurality of advertising promotions that is designed to achieve an objective;
• selecting said first advertising promotion;
• and
• offering said first advertising promotion to said customer over said communication network.

A computer system comprising:

• a bus;
• a memory unit coupled to said bus;
• and
• a processor coupled to said bus, said processor for executing a method of selection comprising the steps of:
• assuming a first event in a sequence of events occurs, each event in said sequence of events associated with a plurality of tasks;
• determining a first distribution of said plurality of tasks calculated before a first task is selected in association with said first event, said plurality of tasks including said first task;
• determining which of said plurality of tasks, said first task, when selected provides a second distribution of said plurality of tasks that is closest to a desired distribution of said plurality of tasks that is designed to achieve an objective;
• and
• selecting said first task in association with said first event.