Multimedia for calls on hold

A telecommunications network that provides multimedia data to callers who place calls over the telecommunications network while the calls are on hold, the telecommunications network comprising:

• means for receiving a request from a user terminal to establish a call with a destination;
• means for determining that the destination is not available to immediately accept the call;
• means for placing the user terminal on hold;
• means for sending an invitation to the user terminal to accept a multimedia communication while on hold;
• and
• means for providing the multimedia communication to the user terminal if the invitation is accepted by the user terminal.

A method for providing multimedia data to calls on hold, the method comprising the steps of:

• receiving a request from a user terminal to establish a call with a destination;
• determining that the destination is not available to immediately accept the call;
• placing the user terminal on hold;
• providing a multimedia communication to the user terminal while the user terminal is on hold, the multimedia communication including at least a visual display of data.