Transelective LCD in which reflected light passes through color filters twice, transmitted light passes through color filter only once, but also passes through additional layer of cholesteric liquid crystal or band-pass filter

A liquid-crystal display device comprising:

• a front substrate and a back substrate which are arranged to face each other and on an inner surface of each of which a liquid-crystal driving electrode is provided;
• a liquid-crystal layer sandwiched between the front substrate and the back substrate, for modulating the phase of incident light according to an applied voltage;
• a phase difference plate and a polarizing plate with a polarizing axis which are provided in that order on an outer surface of one of the front and back substrates;
• a selective reflection layer which is arranged on the other substrate and which reflects a first circularly polarized light of incident light and transmits a second circularly polarized light rotating in the opposite direction to that of the first circularly polarized light;
• a first color filter layer arranged closer to the front substrate than the selective reflection layer;
• a backlight arranged on the back side of the back substrate;
• and
• a band-pass filter arranged closer to the backlight than the selective reflection layer.