Method and system for producing program-integrated commercials
AssigneeDenizen LLC
InventorsJohn L. Makowski JR., Stephen C. Intlekofer
Life of this patent
Estimating the term…
Abstract
A method and system for incorporating thematic content from a particular television program into product or service advertisements uses program-advancing elements of a television program in an advertisement for a sponsor of the program in order to entice viewers to watch the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by television programs, television producers, networks, and advertisers.
Claims25
A method of producing an advertisement with thematic content from a television program, comprising:
- generating content for advertising a product or service;
- and
- integrating thematic content comprising a program-advancing element of a television program with the product or service advertisement content to form a program-integrated product or service advertisement.
A method for inserting thematic content from a television program into an advertisement, comprising incorporating into content for a product or service advertisement thematic content from a television program to form a program-integrated product or service advertisement.
A method of increasing viewership of a television program and a product or service advertisement, comprising:
- incorporating a program-advancing element of the television program into product or service advertisement content to form a program-integrated product or service advertisement;
- and
- broadcasting the program-integrated product or service advertisement.
A method of producing an advertisement with thematic content from a television program, comprising:
- generating content for advertising a product or service;
- and
- integrating a program-advancing element from a television program, the program-advancing element being at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme, with the product or service advertisement content to form a program-integrated product or service advertisement, wherein:
- the integration step is computer-implemented with computer software;
- the advertisement is broadcast in at least one medium selected from the group consisting of television, radio, Internet, videos, and print advertisements;
- and
- the program-integrated product or service advertisement is broadcast during or adjacent to the time slot of the television program.
A system for incorporating thematic content from a television program into a program-integrated advertisement, comprising:
- thematic content from a television program;
- advertising content;
- and
- production equipment for inserting the thematic content comprising a program-advancing element from a television program into the advertising content to form a program-integrated advertisement.
Dependencies are inferred from the claim text.