Global personalization engine

A method for providing user information to a server computer, comprising:

• generating a user ID, in response to a user initiating a session accessing a server computer;
• embedding a banner link within a web page to be transmitted from the server computer to the user, the banner link linking to a central computer and including the user ID;
• issuing a request to the central computer to provide user information corresponding to the user ID;
• receiving the user ID and a user subscriber number;
• associating the user ID with the user subscriber number;
• retrieving user information from a database of user information indexed by user subscriber numbers, based on the user subscriber number associated with the user ID;
• and
• transmitting the user information from the central computer to the server computer, in response to the request.

A system for providing user information to a server computer, comprising:

• an ID generator generating a user ID, in response to a user initiating a session accessing a server computer;
• a banner processor embedding a banner link within a web page to be transmitted from the server computer to the user, the banner link linking to a central computer and including the user ID;
• and
• a request generator issuing a request to the central computer to provide user information corresponding to the user ID.

A method for providing user information to a server computer, comprising:

• generating a user ID, in response to a user initiating a session accessing a server computer;
• embedding a banner link within a web page to be transmitted from the server computer to the user, the banner link linking to a central computer and including the user ID;
• and
• issuing a request to the central computer to provide user information corresponding to the user ID.

A system for providing user information to a server computer, comprising:

• a database of user information indexed by user subscriber numbers;
• a match processor within a central computer receiving a user ID and a user subscriber number from a server computer, and associating the user ID with the user subscriber number;
• and
• a database manager retrieving user information about a user from said database in response to a request including the user ID.

A method for providing user information to a server computer, comprising:

• receiving a user ID and a user subscriber number from a server computer;
• associating the user ID with the user subscriber number;
• and
• transmitting user information about a user from a database of user information indexed by user subscriber numbers, in response to a request including the user ID.