Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
AssigneeOverture Services, Inc.
InventorsNarinder Pal Singh, Scott W. Snell, Douglas T. Huffman, Darren J. Davis, Thomas A. Soulanille, Dominic Dough-Ming Cheung
Life of this patent
Estimating the term…
Abstract
A notification method in a computer database system includes receiving a notification instruction from an owner associated with a search listing stored in the computer database system, monitoring conditions specified by the notification instruction for the search listing, and sending a notification to the owner upon detection of a changed condition of the search listing.
Claims40
A notification method in a computer database system comprising:
- receiving a notification instruction from an owner associated with a search listing stored in the computer database system;
- monitoring conditions specified by the notification instruction for the search listing;
- and
- sending a notification to the owner upon detection of a changed condition of the search listing.
A database search system comprising a database of search listings associated with advertisers and a processing system which sends a notification to an advertiser when a change condition of a search listing of the advertiser has occurred.
A database search system comprising:
- a database of search listings, each search listing being associated with an advertiser;
- a search engine;
- and
- means responsive to condition specifying information from one or more advertisers for providing an indication to an advertiser when a specified condition of one or more search listings is satisfied.
A database search system comprising:
- a database of search listings, each search listing being associated with a respective advertiser, each search listing including a search term and at least one of a variable cost per click (CPC) and a variable display rank;
- a search engine configured to identify search listings matching a search query received from a searcher, the matching search listings being ordered in a search result list according to the at least one of the display rank and the bid amount of the matching search listings;
- and
- an agent responsive to a condition definition from an advertiser to provide condition update information to the advertiser.
A method for operating a database search system, the method comprising:
- storing a plurality of search listings in a database, each search listing being associated with an advertiser who gives economic value when a search listing is referred to a searcher;
- determining a display position for associated search listings;
- and
- receiving from an advertiser an indication of search listings for which the advertiser desires a notification of a display position change.
Dependencies are inferred from the claim text.