System for direct placement of commercial advertising, public service announcements and other content on electronic billboard displays
OwnerCharles Eric Hunterinventor
Life of this patent
Estimating the term…
Abstract
Commercial advertisers, such as consumer product companies and the advertising agents that represent them, directly access a network of thousands of large, high resolution electronic displays located in high traffic areas and directly send their own advertisements electronically to the network to be displayed at locations and times selected by the advertisers.
Claims12
A system permitting commercial advertisers to directly place video or still image advertisements at selected times and locations on a network of multiple electronic displays, said system comprising:
- a network including a plurality of electronic displays located in high traffic areas such as areas of high vehicular traffic, indoor and outdoor areas with high pedestrian traffic, movie theaters, restaurants, sports arenas and casinos;
- at least one central information processing station including:
- means permitting commercial advertising customers of the system to review a schedule of times and electronic display locations that are available for placement of advertisements and permitting customers to purchase available times at desired electronic display locations for placement of their advertising content;
- means for receiving customer transmitted video or still image advertising content;
- means for transmitting the advertising content received from the customer to the customer-selected electronic display location;
- and
- means for driving each selected electronic display to display the customer's advertising content at the customer-selected time.
A system providing video or still image advertisements at selected times and locations on a network of multiple electronic displays, said system comprising:
- a network including a plurality of electronic displays located in high traffic areas such as areas of high vehicular traffic, indoor and outdoor areas with high pedestrian traffic, movie theaters, restaurants, sports arenas and casinos;
- at least one central information processing station including:
- means permitting advertising customers of the system to purchase time slots at selected electronic display locations for display of their advertising content;
- means for transmitting customer advertising content to the selected electronic display locations;
- and
- means for driving the electronic display at each selected location to display the customer's advertising content at the selected time.
A method of providing video or still image advertisements at selected times and locations on a network of multiple electronic displays that are located in high traffic areas such as areas of high vehicular traffic, indoor and outdoor areas with high pedestrian traffic, movie theaters, restaurants, sports arenas and casinos;
- permitting advertising customers of the system to purchase time slots at selected electronic display locations for display of their advertising content;
- transmitting customer advertising content to the selected electronic display locations;
- and
- driving the electronic display at each selected location to display the customer's advertising content at the selected time.
Dependencies are inferred from the claim text.