System and method for integrating offers
AssigneeAmerican Express Travel Related Services Company, Inc.
InventorsPer A. Tagseth, Nicole D. Coope, Geetanjali R. Suki, Ray Preston
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Abstract
The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository 110 for storing offers, a maintenance engine 120 for updating and maintaining the offers in the repository 110, and a retrieval engine 130 for finding and retrieving offers. The system cooperates with an offer presentation engine 135 for configuring and presenting offers 160 based on offeree traits and the context in which the offer is to be presented. Each offer 160 may comprise both an offer summary 162 and offer details 164.
Claims37
A system for administering incentive offers comprising:
- a centralized repository 110,
- a maintenance engine 120 in communication with the centralized repository for facilitating the maintenance of the repository 110,
- and a retrieval engine 130 in communication with the centralized repository 110 for facilitating the identification and retrieval of an offer 160,
- said centralized repository 110 being configured to store a plurality of offers 160.
A method of administering an incentive offer storage and retrieval process comprising the steps of:
- providing a centralized repository 110, a maintenance engine 120 in communication with the centralized repository 110 for facilitating the maintenance of the repository 110, and a retrieval engine 130 in communication with the centralized repository 110 for facilitating the identification and retrieval of an offer 160, said centralized repository 110 being configured to store a plurality of offers 160;
- said maintenance engine 120 performing a database maintenance process (step 320);
- and
- said retrieval engine 130 retrieving offers 160 in conformance with a request 140 from a user 150.
Dependencies are inferred from the claim text.