Offline-to-online traffic generation and demographic identification process and method
OwnerGaellen D. Quinn, Michael J. Quinninventors
Life of this patent
Estimating the term…
Abstract
Systems and methods for disseminating information in a manner that increases the reach of the information. In one embodiment, a plurality of relatively small advertisements are positioned in an advertising layout. This layout is published concurrently in a number of magazines which are preferably directed to people having similar interests and demographics. A replica of the layout is also provided on a web page. The advertisements in the layout comprise selectable objects that are linked to additional information relating to the respective advertisements.
Claims22
A method comprising
- receiving in a web server a browser request containing a first identifier;
- identifying demographic information associated with the first identifier;
- and
- transmitting a first web page responsive to the browser request from the web server to a browser, wherein the first web page is customized according to the demographic information associated with the first identifier.
A system comprising:
- a web server;
- and
- a data storage coupled to the web server, wherein the data storage contains web pages;
- wherein the web server is configured to receive a request from a browser, wherein the request includes a first identifier input by a user, wherein the identifier is associated with a first publication;
- and
- wherein the web server is configured to identify a first web page associated with the first identifier, wherein the first web page includes a facsimile of a corresponding printed advertising layout, and
- respond to the request with the first web page.
A method for increasing the reach of an advertisement comprising:
- selecting at least one print advertisement;
- reducing the size of the at least one print advertisement by a factor N;
- and
- publishing the at least one reduced-size print advertisement in M publications.
Dependencies are inferred from the claim text.