Method for managing a product strategy

A method for managing a product strategy over a time period extending over one or more generations of consumers, said method comprising the steps of:

• analazingi a frst set of data relating to life stages of consumers for statistical division of said life stages into distinct groups within each generation of consumers;
• analyzinge a scond set of data relating to lifestyles within groups of life stages for different generations for dividing said lifestyles into distinct groups within each generation of consumers;
• analazingh a tird set of data relating to current and future product characteristics required by consumers to determine requirements in different lifestyles within each life stage and each generation of consumers;
• utilizing data correlated from the first, second and third sets of data to determine required product characteristics for future products;
• and
• assembling data relating to the required product characteristics into a product specification for the future product.

A method for accomplishing a multi-generational product strategy, said method comprising the steps of:

• analayinga dat relating to consumer life stages for determining divisions between distinct groups therein;
• analazinga dat relating to lifestyles within said distinct groups of consumer life stages for different generations for determining divisions within each generation of consumers;
• analazinga dat relating to time-dependent product characteristics required by consumers to determine requirements of different lifestyles within each consumer life stage and each generation of consumers;
• utilizing results of the analysis to determine required product characteristics for future products;
• and
• assembling information relating to the required product characteristics into a product specification for the future product.