A method for transmitting advertisements over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database containing a plurality of advertisements and a users database containing identification data of a plurality of wireless communications devices, and wherein the advertisements and the identification data are each associated with at least one category code, said method comprising the steps of:
- (a) detecting identification information of a wireless communications device operating in the wireless network;
- (b) selecting an advertisement in the database associated with at least one category code that is associated with the wireless communications device in the users database;
- and
- (c) transmitting the selected advertisement to the wireless communications device.