Method and system for evaluating, reporting, and improving on-line promotion effectiveness

A method for using a profile database being operated by a promotion operator, the profile database being initially populated during an enrollment process wherein a plurality of member consumers provide personal profile information to the promotion operator in exchange for a reward, the method comprising the steps of:

• enriching the profile database by requesting information from a first group of member consumers concerning a first promotion;
• enhancing the profile database by extracting behavioral information from the first group of member consumers;
• and
• selecting a second group of member consumers for a second promotion based on an analysis of the enriched and enhanced profile database.

A computer software system for implementing an incentive driven targeted product marketing program, the program having an operator for providing a promotion to a member consumer through an electronic communications network, the system comprising:

• instructions for providing rewards for encouraging the member consumer to interact with the program operator and to provide personal profile information through one or more communication opportunities;
• a profile database for storing the personal profile information of the member consumer;
• instructions for enriching the profile database based on updated personal profile information obtained from the member consumer through the communication opportunities;
• instructions for enhancing the profile database by extracting behavioral information of the member consumer collected during the promotion;
• means for reporting the effectiveness of the promotion to a promotion sponsor;
• and
• means for selecting and designing a new promotion utilizing the enriched and enhanced database.