Network based system and method for marketing management

A method for implementing a strategic business process to organize a Front Office using a network-based system including a server system coupled to a database and at least one client system, said method comprising the steps of:

• configuring the database to build profiles, track results;
• and establish leading indicator metrics baselines;
• collecting relevant data for the front office at a client site against a unique identifier for easy retrieval and update;
• storing the data in the centralized database and cross-referencing against the unique identifier;
• retrieving the data from the centralized database in response to an inquiry;
• and
• generating reports to facilitate the front office management to improve business productivity, reduce risks and maximize profits.

A method for providing information to a client regarding the current condition of the client's business by scoring the business's relative market position, said method comprising the steps of:

• selecting a business category;
• selecting a choice of description for the selected category that appropriately describes the business;
• and
• generating a Strategic Brand Readiness Factor to reflect the current condition of the business after analyzing selected choices of the description.

A computer to facilitate an online strategic management consulting, said computer coupled to a database and programmed to:

• receive contact information into a database;
• store the contact information into various sub-sections of the database to create a contact profile and cross-reference the contact profile against a unique identifier for easy retrieval and update;
• manage interactions with contact by recording every transaction conducted with the contact;
• assign a value to each interaction based on pre-determined values stored in the database;
• and
• generate reports that help management improve upon a marketing strategy to reduce risk and maximize profits.

A network-based system for managing and tracking online interactions to facilitate strategic marketing for a business, said system comprising:

• a client sub-system comprising a browser;
• a storage device for storing information;
• and
• a server sub-system configured to be coupled to said client sub-system and said database, said server sub-system further configured to:
• set up the relationship in the database to build profiles, track results and generate reports;
• establish a strategic brand readiness factor baseline to determine the current condition of the business;
• collect relevant data for the front office of the business;
• store the data in the storage device;
• retrieve the data from the storage device in response to an inquiry;
• and
• generate reports to facilitate the front office management to improve business productivity, reduce risks and increase profits.

A computer program embodied on a computer readable medium to provide a framework for a business to increase profits and reduce risks by placing a value on customer relationships and testing business strategies in advance of investment, comprising:

• a code segment that sets up user profiles of customers and businesses;
• a code segment that maintains a database by adding, deleting and updating information;
• a code segment that generates a status quo Strategic Brand Readiness report for the business;
• a code segment that tracks interaction details and assigns a value to various interactions based on pre-stored values;
• and
• a code segment that generates management reports to compare the improved performance of the business against status quo performance.

A method of managing marketing comprising:

• configuring a relationship tracking system to track contact relationships;
• quantifying contact interactions with an interaction system;
• and
• quantifying overall front office strategy and relationship performance.