Multimedia contents providing system and a method thereof
OwnerByeong-Seok Ohinventor
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Abstract
The present invention provides a video-on-demand system providing multimedia contents which activates advertising contents by detecting a break pointer, wherein the break pointer is included in the main multimedia contents. According to the present invention, it is easily performed to insert various kind of advertisements while the main content is played, so that the inserted advertisements are selected according to the playing time of the main content, the viewer information such as age, job, home address, etc.
Claims18
A multimedia content providing system for providing a multimedia content which is selected by a viewer through a communication network comprising:
- a first memory for storing at least one multimedia content in a digital data stream format, said multimedia content comprising a break pointer at a predetermined position thereof;
- a second memory for storing at least one advertisement content in a digital data stream format as a separate file from said multimedia content, said advertisement content being activated by said break pointer of said multimedia content and played during playing of said multimedia content;
- and
- a server for retrieving at least selected one of said multimedia contents from said first memory according to said viewer's selection and providing said retrieved multimedia content to said viewer through said communication network, wherein said server stops retrieving said multimedia content and starts retrieving one of said advertisement content when said break pointer is detected during retrieving of said multimedia content.
A multimedia content providing system for providing a multimedia content which is selected by a viewer through a communication network comprising:
- a first memory for storing at least one multimedia content in a digital data stream format;
- a second memory for storing at least one advertisement content in a digital data stream format as a separate file from said multimedia content, said advertisement content being played during playing of said multimedia content;
- a break point database for storing break point data on a break point of said multimedia content;
- and
- a server for retrieving said multimedia content from said first memory according to said viewer's selection and providing said retrieved multimedia content to said viewer through said communication network, wherein said server stops retrieving said multimedia content and starts retrieving one of said advertisement content when retrieval of said multimedia content arrives at said break point.
A multimedia content providing method for providing a multimedia content which is selected by a viewer through a communication network comprising steps of:
- storing at least one multimedia content in a digital data stream format, said multimedia content being provided to said viewer according to said viewer's selection;
- inserting a break pointer into said multimedia content comprising at a predetermined position thereof;
- storing at least one advertisement content in a digital data stream format as a separate file from said multimedia content, said advertisement content being activated by said break pointer of said multimedia content and played during playing of said multimedia content;
- retrieving at least selected one of said multimedia contents according to said viewer's selection and providing said retrieved multimedia content to said viewer through said communication network;
- and
- stopping retrieval of said multimedia content and retrieving one of said advertisement content when said break pointer is detected during retrieving of said multimedia content.
A multimedia content providing method for providing a multimedia content which is selected by a viewer through a communication network comprising steps of:
- storing at least one multimedia content in a digital data stream format, said multimedia content being provided to said viewer according to said viewer's selection;
- determining a break point of said digital data stream of said at least one of multimedia content;
- storing break point data of said break point in a break point database;
- storing at least one advertisement content in a digital data stream format as a separate file from said multimedia content, said advertisement content being played during playing of said multimedia content;
- retrieving at least selected one of said multimedia contents according to said viewer's selection and providing said retrieved multimedia content to said viewer through said communication network;
- and
- retrieving one of said advertisement content when retrieval of said multimedia content arrives at said break point.
Dependencies are inferred from the claim text.