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US 2002/0161648 A1Published application
Method of placing, purchasing and monitoring internet advertising
OwnerJames C. Mason, John Grant +2inventors
InventorsJames C. Mason, John Grant, Arnold Behrman, Dennis Stillwell
Life of this patent
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Abstract
Methods for obtaining Internet-type advertisements, modifying those advertisements to fit designated advertising spaces allotted by a plurality of different and unrelated online newspaper websites, and automatically placing those advertisements. Preferred embodiments permit online advertisements to be tracked, audited and/or modified, at any time during an advertising campaign.
Claims26
A method of placing a plurality of online newspaper advertisements comprising the steps of:
- loading at least one original advertisement into a computing device;
- inputting configuration parameters for a plurality of different online newspaper website URLs into said computing device;
- configuring at least one of said advertisements to conform with configuration parameters for a plurality of said different online newspaper websites thereby creating a plurality of derivative advertisement links from at least one of said original advertisements;
- and
- transmitting said derivative advertisements to a plurality of said different online newspaper websites for display on said websites.
2 more elements
A system for automatically configuring and placing online newspaper advertisement links comprising:
- a computing device comprising means for receiving an original advertisement;
- means for receiving and storing configuration criteria for a plurality of URLs from unrelated, online newspaper website advertisement spaces;
- means for automatically creating derivative advertisement links which are configured for a plurality of said unrelated, online newspaper websites from said original advertisement;
- and
- means for transferring said derivative advertisement links for display on URLs of a plurality of unrelated online newspaper websites.
2 more elements
Dependencies are inferred from the claim text.