Cooperative incentive and promotion system and method for use on a computer networking system

A method of encouraging subscription to electronic presentment and payment (EPP) services, comprising the steps of:

• a) securing a bill or statement provider, wherein said provider receives a fee for participation in said method;
• b) securing an advertiser, wherein said advertiser pays a fee for participation in said method;
• c) selecting a display location for a printed offer for inclusion with said bill or statement;
• d) printing said printed offer on said selected display location for inclusion with said bill or statement, wherein said printed offer comprises a reward for a product or service and direction to a first web site for activating and obtaining said reward coupon;
• e) mailing said bill or statement to a consumer with said printed offer included therewith;
• f) receiving of said bill or statement and said printed offer by consumer;
• g) engaging of consumer in bill paying and statement review process;
• h) accessing by consumer of said first web site to activate and obtain at least one reward comprising a coupon, discount, sweepstakes entry or notification of winnings and to view a link to a second web site;
• and
• i) accessing by consumer of said second web site via hyperlink of first web site, wherein subscription to electronic bill presentment and payment (EBPP) and/or electronic statement presentment (ESP) services is enabled thereby.