Method and apparatus for targeted advertising and promotions using a computer network

Abstract

The present invention is directed to a system for conducting targeted advertising and promotions from at least one seller selected from a plurality of sellers to at least one buyer selected from a plurality of buyers using a computer network. The system includes receiving seller information, including seller identifying information and seller preference information, over the computer network; receiving buyer information, including buyer identifying information and buyer preference information over the computer network; selecting at least one seller from the plurality of sellers and at least one buyer from the plurality of buyers based upon the buyer preference information and the seller preference information; incorporating seller identifying information for the selected seller into a buyer game piece for a game to be provided to the buyer over the computer network using the buyer information to determine a winner of the game from among the plurality of buyers; and tracking the buyer and the seller's actions in connection with the game.

Dependencies are inferred from the claim text.