Methods for e-coupon extension

An e-coupon server, comprising:

• maintaining means for maintaining an e-coupon database, wherein the e-coupon database comprises an e-coupon identifier, an e-coupon expiration condition, and a post-expiration instruction;
• receiving means for receiving a request to redeem the e-coupon associated with the e-coupon identifier;
• and
• executing means for executing the post-expiration instruction associated with the e-coupon identifier.

A system comprising:

• a memory device having a database therein for maintaining information relating to a plurality of e-coupons, the information comprising an expiration condition and post-expiration instructions;
• a processor in communication with the memory device, the processor configured to:
• receive a consumer request to redeem one or more of the plurality of e-coupons that are shown by the database to be expired;
• execute post-expiration instructions associated with the one or more expired e-coupons.

A computer program product including instructions embodied on a computer readable medium, the instructions comprising:

• maintaining instructions for maintaining an e-coupon database that comprises an e-coupon identifier, an e-coupon expiration condition, and a post-expiration instruction;
• receiving instructions for receiving a request to redeem the e-coupon associated with the e-coupon identifier when the e-coupon is expired;
• and
• executing instructions for executing the post-expiration instruction associated with the e-coupon identifier.