Method for passive mining of usage information in a location-based services system

A method for providing predictive modeling in a location-based services system, comprising:

• creating an advertising campaign with a remote terminal;
• transmitting said advertising campaign to a predictive modeling application;
• searching a profile data file and a usage data database to generate a predictive model for said advertising campaign;
• and
• transmitting said predictive model to said remote terminal.

A method for searching usage information in a location-based services system, comprising the steps of:

• storing usage information for said location-based services system in a usage data database;
• providing an advertiser portal to a remote terminal;
• generating a search request form on said remote terminal;
• inputting a search request into said search request form using said remote terminal;
• transmitting said search request to said advertiser portal;
• searching said usage data database to generate a response to said search request;
• and
• transmitting said response to said remote terminal.