Online media planning system

A system for generating targeted marketing campaign pricing information for a client system comprising:

• a marketing system including a computer processor and associated memory, said marketing system being connectable to the client system via a communications network;
• and
• a database including pricing information for the delivery of advertisements printed on pages of a plurality of printed publications, each of said plurality of printed publications satisfying at least one of a plurality of predetermined marketing parameters;
• wherein said marketing system receives a targeted pricing information request from the client system over said communications network, said targeted pricing information request including at least one of said plurality of predetermined marketing parameters;
• said marketing system further including a targeting module for selecting, from said plurality of printed publications, at least one printed publication that satisfies said at least one predetermined marketing parameter included in said pricing information request and transmitting the pricing information associated with said at least one printed media outlet to the client system.

A system for generating targeted marketing campaign pricing information for a client system comprising:

• a marketing system including a computer processor and associated memory, said marketing system being connectable to the client system via a communications network;
• and
• a database including pricing information for the delivery of printed advertisement pages inserted into a plurality of printed publications, each of said plurality of printed publications satisfying at least one of a plurality of predetermined marketing parameters;
• wherein said marketing system receives a targeted pricing information request from the client system over said communications network, said targeted pricing information request including at least one of said plurality of predetermined marketing parameters;
• said marketing system further including a targeting module for selecting, from said plurality of printed publications, at least one printed publication that satisfies said at least one predetermined marketing parameter included in said pricing information request and transmitting the pricing information associated with said at least one printed media outlet to the client system.

A method of generating targeted pricing information for a marketing campaign comprising:

• A. receiving a targeted pricing information request, said targeted pricing information request including at least one of a plurality of predetermined marketing parameters;
• B. accessing a data store including a list of a plurality of printed media outlets and associated pricing information for the delivery of advertising materials in each printed media outlet, each of said plurality of printed media outlets being identified as satisfying certain predetermined marketing parameters;
• C. selecting, from said list of said plurality of printed media outlets, at least one printed media outlet that satisfies all of said at least one predetermined marketing parameter included in said pricing information request;
• and
• D. generating a targeted pricing information list including said selected printed media outlets and their associated pricing information.