System and method for utilizing a computer network in conjunction with traditional telemarketing

A system for contacting an interested party utilizing computer networks in association with the public switched telephone system, said system comprising:

• at least one interested party database containing at least one field of information, said at least one field of information containing a first electronic-mail address for addressing a first electronic-mail message to an interested party;
• at least one electronic-mail generator, responsive to said first electronic-mail address for generating said first electronic-mail message addressed to said first electronic-mail address of said interested party and for sending said first electronic-mail message to said first electronic-mail address of said interested party;
• said first electronic-mail message having a response message portion, said response message portion having a second electronic-mail message, said second electronic-mail message addressed to a second electronic-mail address, said second electronic-mail address being an electronic-mail address of a sending party, said response message portion responsive to said first electronic-mail message being accessed, for sending said second electronic-mail message to said second electronic-mail address of said sending party;
• an electronic-mail log database responsive to said second electronic-mail message for storing data associated with said second electronic-mail message;
• at least one electronic address accessible via a computer network by said interested party, for providing information to said interested party and for providing an interested party present signal;
• at least one call center controller, at least responsive to said interested party present signal, said call center for establishing a communication link between said interested party and said call agent.