Profiles for information acquisition by devices in a wireless network

A method of advertising comprising communicating a first part of an advertisement from an advertiser telecommunications device to a consumer telecommunications device via wireless short range telecommunications, and the consumer device requesting a fuller advertisement or further details from an advertisement follow-up device.

A mobile telephone or other portable telecommunications device comprising a short range piconet receiver and an advertisement filter, the receiver being capable of receiving piconet advertisements and the filter being, in use, capable of comparing a characterisation profile associated with a received advertisement with an allowable advertisement characteristics profile of the filter and to determine whether there is a match to an acceptable level, and to accept those adverts which match the filter or which are not screened out by the filter.

A mobile telecommunications device having a memory, a short range wireless telecommunications receiver, an emitter, and a controller, the controller controlling the device in use to assess messages received by the receiver for a reply telecommunications address and to store any such reply address in the memory, and the device also having a reply trigger adapted in use to cause the controller to use an address from the memory send a reply to a received message to the address associated with the relevant incoming message via the emitter when the reply trigger is activated.

A mobile telephone or other mobile telecommunications device having both a long range telecommunications transmitter and receiver, and a piconet telecommunications transmitter and receiver, a control processor, and a memory storage medium;

• wherein the memory storage medium contains an advertisement to be transmitted via the piconet transmitter, said advertisement having associated with it a number of advertisement classification codes identifying one or more characteristics of the advertisement, the control processor being adapted to broadcast the advertisement over the piconet transmitter and being adapted to monitor piconet signals that are received by the piconet receiver for a reply.

An advertisement protocol management server having an input connectable to remote telecommunication devices, and an output connectable to remote telecommunications devices, and a control processor;

• and wherein said control processor has access to an allowable controlled and restricted set of allowed advertisement categories and is capable of (i) operating on an input advertisement input to the server via said input to produce an output advertisement which has associated with it an appropriately selected subset of allowed advertisement categories, and to output said output advertisement via said output;
• or (ii) communicating with a remote telecommunications device via said output to allow said remote telecommunications device to construct an advertisement filter, either on the remote device or on the server, the filter comprising a selected subset of said allowable advertisement categories, and the selected processor being capable of passing the filter to the remote device;
• or (iii) performing both task (i) and task (ii).

A network comprising an advertiser device comprising a hybrid mobile telephone, or other telecommunications device, having both a short range transmitter and receiver, and also a long range telecommunications transmitter and receiver, a memory, and a control processor;

• the memory containing an advertisement which comprises at least an advertisement category profile containing a subset of possibly allowable advertisement categories;
• a consumer device comprising a hybrid mobile telephone, or other telecommunications device, having both a short range, e.g. piconet, transmitter and receiver, and also a long range telecommunications transmitter and receiver, a memory and a control processor, the memory or the processor having an advertisement filter which, in use, compares an advertisement category profile with a filter profile of a subset of allowable advertisement categories, or specifically rejected advertisement categories, and determines whether an advertisement received by the consumer device is an advertisement that the filter will pass or reject, the control processor being arranged to draw to the attention of the user of the consumer device, in use, the presence of an allowable advertisement that has been accepted by the filter.

A method of creating an advertisement on a telecommunications device, the method comprising having the device submit a free form advertisement to an advertisement writer tool and having the tool assess the advertisement and allocate to it a selected advertisement subset of a set of allowable advertisement characterisation categories, and the advertisement writer tool communicating the selected advertisement subset of allowable advertisement categories to the telecommunications device.

A method of creating an advertisement filter on a telecommunications device, the method comprising connecting the device to a remote filter—creating device via telecommunications;

• creating a subset of allowable advertisement categories by selecting, via the telecommunications device, the subset from a master set of possible advertisement categories held on the filter creating device;
• transmitting the subset of allowable categories to the telecommunications device to create the filter on the telecommunications device and storing the filter on the telecommunications device.