A network comprising an advertiser device comprising a hybrid mobile telephone, or other telecommunications device, having both a short range transmitter and receiver, and also a long range telecommunications transmitter and receiver, a memory, and a control processor;
- the memory containing both a short-form advertisement and a longer more detailed advertisement related to the short-form advertisement;
- a consumer device comprising a hybrid mobile telephone, or other telecommunications device, having both a short range, piconet, transmitter and receiver, and also a long range telecommunications transmitter and receiver, a memory and a control processor, the consumer device being adapted to request the longer advertisement for the advertiser device following receipt of that short-form advertisement of interest.