Interactive order system for television and streaming media

A system for advertising and purchasing products presented on an interactive television system comprising:

• a first database that contains customer identification and preference information;
• a second database containing information describing said products contained in at least one advertisement;
• a first program that receives a user response to said advertisement presented on said interactive television system and that checks for versions of said products associated with said advertisement and selects one version of said products using said preference information if a plurality of versions of said products exist and selects the one version of said products if a plurality of versions of the product do not exist;
• a second program that presents information of said one version to a viewer;
• and
• a third program that produces purchasing information.

A method of offering a product for sale presented on an interactive media system comprising:

• identifying a viewer;
• accessing preference information for said viewer;
• accessing information for said product that is advertised on said interactive media system;
• checking if a plurality of versions exist for said product;
• selecting at least one version of said plurality of versions using said preference information if said plurality of versions exist and selecting the one version of the product if only one version exists;
• displaying information describing said one version;
• and
• displaying a purchasing icon.

A system for advertising and purchasing products presented on an interactive television system comprising:

• a first database that contains customer identification and preference information;
• a second database containing information describing said products contained in an advertisement;
• a first program that checks for versions of said products associated with said advertisement on said interactive television system and selects one version of said products using said preference information if a plurality of versions of said products exist and selects the one version of the said products if a plurality of versions of said product do not exist;
• a second program that presents information of said one version to a viewer;
• and
• a third program that produces a purchasing icon.

A method of advertising and selling products presented on an interactive media system comprising:

• generating an interactive access point on said products displayed on said interactive media system;
• receiving an input from a viewer in response to said viewer activating said interactive access point;
• identifying said viewer from said input;
• checking for preference information associated with said viewer;
• checking if a plurality of versions of said product exist;
• selecting at least one version of said plurality of versions using said preference information if a plurality of versions of said product exist and selecting one version of said product if a plurality of versions do not exist;
• displaying information describing said one version;
• and
• displaying purchasing information.

A method of advertising and selling a product on an interactive media system comprising:

• identifying a viewer;
• accessing demographic information associated with said viewer;
• selecting an advertisement type employing said demographic information;
• selecting one advertisement that corresponds to said advertisement type from a plurality of advertisements;
• associating said one advertisement with said product contained within a displayable image;
• producing an interactive access point that is associated with said product, said interactive access point providing an interactive link for allowing said viewer to purchase said product;
• receiving a user response to activation of said interactive access point;
• checking for preference information associated with said viewer;
• checking if a plurality of versions of said product exist;
• selecting at least one version of said plurality of versions using said preference information if a plurality of versions of said product exist and selecting one version of said product if a plurality of versions do not exist;
• displaying information describing said one version;
• and
• displaying purchasing information.

A system for advertising and purchasing a product presented on an interactive media system comprising:

• a first database that contains customer identification and preference information;
• a second database that contains customer demographic information;
• a third database containing information describing a plurality of product advertisements;
• a first program that associates a product advertisement presented on said interactive media system of said plurality of product advertisements for said product with said customer using said demographic information;
• a second program that checks for versions of said product associated with said product advertisement and selects at least one version of said product using said preference information if a plurality of versions of said product exist and selects the one version of said product if a plurality of versions of the product do not exist;
• and
• a third program that produces purchasing information.

A system for advertising and selling a product presented on an interactive television system comprising:

• a first database that contains customer identification and preference information;
• a second database containing information describing a plurality of product advertisements;
• a first program that associates one product advertisement of said plurality of product advertisements with said product presented to a viewer on said interactive television system and that produces a visual indicator;
• a second program that checks for versions of said product associated with said one product advertisement and selects at least one version of said product using said preference information if a plurality of versions of said product exist and selects the one version of said product if a plurality of versions of the product do not exist;
• and
• a third program that produces a purchasing icon.

A method of offering a product for sale in conjunction with a motion video program presented on an interactive media system comprising:

• displaying a promotion for a second motion video program to be presented at a predetermined time;
• identifying a viewer;
• accessing preference information for said viewer;
• accessing information for a product to be advertised;
• checking if a plurality of versions exist for said product;
• selecting at least one version of said plurality of versions using said preference information if said plurality of versions exist and selecting the one version of said product if only one version exists;
• displaying information describing said one version at a time that allows delivery of said product prior to presentation of said second motion video program;
• and
• displaying a purchasing icon.