Method and apparatus for information delivery on computer networks
OwnerRobert E. Leonardinventor
Life of this patent
Estimating the term…
Abstract
A method and apparatus for information delivery on computer networks is disclosed. Information such as electronic news stories and electronic advertisements is delivered based on geographical location and subject matter. News stories are displayed based on geography and subject on several client machines in unique geographical locations. Unique subject-matter and geographical identifiers are used to display the news stories on the client machines. Several advertisements are targeted to specific geographical locations based on unique geographical identifiers. Individual advertisements are displayed and refreshed based on the cost paid by the advertiser and the density of exposure requested by the advertiser.
Claims34
A computer-implemented electronic information delivery method, comprising:
- providing a computer system adapted to be connected to a network;
- providing a database of information on the network;
- and
- providing a delivery engine on the computer, wherein the delivery engine delivers data from the database to the computer based on a user-selectable request.
A computer-implemented method of displaying advertisements at a computer, comprising:
- providing at least one advertisement on each displayed web page each time a user refreshes the web page, wherein each advertisement is retrieved from a database containing a plurality of advertisements;
- and
- selecting the displayed advertisements in accordance with a cost paid per impression and a density requirement.
A computer-implemented method of delivering selected electronic news stories from a database storing the stories to a computer for displaying the selected stories, comprising:
- establishing a connection between the computer and the database through a network;
- delivering the selected stories from the database, wherein the stories are delivered according to user-selectable criteria including at least one geographic location data;
- and
- displaying the news stories on the computer.
A computer program residing on a computer-readable medium comprising instructions for causing a computer system adapted to be connected to a network to:
- provide a database of information on the network;
- provide a delivery engine on the computer, wherein the delivery engine delivers data from the database to the computer based on a user-selectable request
A processor-based apparatus comprising:
- a processor;
- a first memory operationally coupled to the processor;.
- a second memory operationally coupled to the processor, the second memory storing instructions to:
- provide information stored in the first memory to a network connected to the apparatus;
- deliver the information from the first memory to the network based on a user-selectable request.
Dependencies are inferred from the claim text.