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US 2002/0120528 A1Published application
Method for inserting promotional messages into an internet purchase transaction
OwnerCurt A. Hutteninventor
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Abstract
The present invention may be regarded as a method for inserting promotional messages into an Internet purchase transaction. The method monitors a customer's path of progression through a web site purchasing process. The method responds to the path selected by interjecting a plurality of promotional messages, each at a selected point in the path.
Claims17
A method of facilitating Internet sales comprising:
- monitoring a customer's path of progression through a web site purchasing process;
- and
- responding to the path selected to interject a plurality of promotional messages, each at a selected point in the path.
A system for facilitating Internet sales comprising:
- a server configured to communicate with a plurality of customer computers over a network, the server comprising:
- a monitor module configured to monitor a customer's path of progression through a web site purchasing process;
- and
- an interjection module configured to interject a plurality of promotional messages in response to the customer's path of progression through the web site purchasing process.
1 more element
Dependencies are inferred from the claim text.