System and method for delivering out-of-home programming
OwnerPatrick J. Carney, Joel B. Pina +2inventors
InventorsPatrick J. Carney, Joel B. Pina, James J. Boyle, Corey A. Perine
Life of this patent
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Abstract
A system and method through which programming content is delivered for display on a network of electronic out-of-home display devices. The network includes a plurality of individually addressable display devices that are located in public venues. Demographic data is tracked for the display devices by place and by time so that the programming content can more closely conform to the changing demographic.
Claims35
A programming distribution network, comprising:
- (a) a server computer;
- (b) a plurality of geographically dispersed display devices, wherein the display devices are situated in public places;
- and
- (c) a communications network interconnecting the server computer with the respective display devices;
- wherein the server is programmable to select a specific one of the plurality of geographically dispersed display devices and deliver thereto programming for display on that display device.
A method for distributing programming, comprising the acts of:
- providing in public places a network of geographically disperse and individually addressable display devices;
- and
- displaying programming information on a subset of individually addressable display devices.
A method of distributing programming information, comprising:
- providing at selected transportation centers a plurality of display devices;
- and
- displaying selected programming information on a subset of the display devices.
A method for use in connection with a system for distributing programming, the system including a plurality of geographically dispersed display devices situated in public places, the method comprising:
- identifying from a prescribed set of programming material a subset of the programming material for display at each of the display devices;
- and
- providing the identified programming material for display on the respective display devices, such that different display devices display different programming at any given time and the programming material displayed on each display device is dynamically updateable.
A computer readable storage medium comprising a database, the database comprising:
- a first subset of information indicative of a location for each of a plurality of geographically distributed electronic display devices;
- a second subset of information indicative of demographic information associated with each display device represented in the first subset.
A process for produc4rg content to be displayed on an electronic out-of-home display device, comprising:
- selecting an electronic out-of-home display device having an associated demographic that changes over time;
- pushing content to the display device so that the content is displayed for a selected period of time as a function of a demographic.
A method of optimizing inventory, comprising:
- determining a first location having inventory of a product or service;
- selecting a display device at a second location proximate a transportation center having transportation destined for a location proximate the first location;
- displaying programming at the second location indicative of the product or service at the first location.
A method for controlling inventory, comprising:
- monitoring an inventory level for at least one product wherein the product is sold at least one location;
- and
- selecting a set of display device on which to advertise said product when the inventory level of said product exceeds a predefined level at the at least one location.
Dependencies are inferred from the claim text.