Mobile marketing method, mobile marketing system, mobile marketing server, and associated user terminal, analysis terminal, and program

A mobile marketing system comprising a mobile marketing server, capable of communication with a plurality of mobile user terminals, which generates content to be distributed to a processing target user terminal of said plurality of said processing target user terminals, based on an action log, which includes a positional information of the processing target user terminal and time at which said processing target user terminal existed at said position, and a user attribute of a user of processing target user terminal, and distributing said generated content to said processing target user terminal,

• wherein said user terminal comprises a display unit, which displays content distributed thereto from said mobile marketing server.

A mobile marketing server comprising:

• a content generation means, which generates content to distribute to a processing target user terminal of a plurality of user terminals with which it can communicate, based on an action log, which includes a positional information of the processing target user terminal and time at which said processing target user terminal existed at said position, and a user attribute of a user of processing target user terminal;
• and
• a means for distributing content generated by said content generation means to said processing target user terminal.

An analysis terminal comprising:

• an analysis request notification means, which notifies a mobile marketing server of an analysis request;
• and
• an analysis result receiving means, which receives analysis results sent from said mobile marketing server and displays said results on a display unit.

A program for causing a computer for a mobile marketing server to perform processing so as to generate content to be distributed to a processing target user terminal among a plurality of user terminals capable of communication with said computer, based on an action log, which includes a position of said processing target user terminal and a time at which said processing target user terminal existed at said position, and a user attribute of a user of said processing target user terminal, and processing so as to distribute said generated content to said processing target user terminal.