Computerized system and method for increasing the effectiveness of advertising

A method of using a user profile to conduct a trivia contest, comprising:

• storing in a computer system a first set of trivia questions relating to advertising;
• storing in said computer system a second set of trivia questions relating to content;
• associating said first and second sets of trivia questions with a broadcast of said advertising along with said content;
• storing in said computer system a demographic profile of at least one member;
• using said demographic profile to select a subset of said first and second trivia questions to ask said member;
• and,
• transmitting said subset of trivia questions to said member and receiving said member's responses thereto via a communication medium.

A method of determining advertising performance, comprising:

• storing in a computer system a first set of trivia questions relating to advertising;
• storing in said computer system a second set of trivia questions relating to content;
• associating said first and second sets of trivia questions with a broadcast of said advertising along with said content;
• selecting a subset of said first and second trivia questions to ask a member;
• transmitting said subset of trivia questions to said member and receiving said member's responses thereto via a communication medium;
• and
• determining advertising performance based upon said member's answers to said subset of trivia questions.

A method of determining the effectiveness of product placement, comprising:

• storing in a computer system a first set of trivia questions relating to a product;
• storing in said computer system a second set of trivia questions relating to content;
• associating said first and second sets of trivia questions with a broadcast of said advertising along with said content;
• selecting a subset of said first and second trivia questions to ask a member;
• transmitting said subset of trivia questions to said member and receiving said member's responses thereto via a communication medium;
• and
• determining the effectiveness of placement of said product within said content based upon said member's answers to said subset of trivia questions.

A method of creating a report indicative of the effectiveness of advertising, comprising:

• storing in a computer system a first set of trivia questions relating to said advertising;
• storing in said computer system a second set of trivia questions relating to content;
• associating said first and second sets of trivia questions with a broadcast of said advertising along with said content;
• transmitting said first and second sets of trivia questions to a member and receiving said member's responses thereto via a communication medium;
• and
• using answers to said first and second sets of trivia questions to create a report indicative of effectiveness of said advertising.

A method of conducting an incentivized trivia contest to increase the effectiveness of advertising, determine advertising performance, and determine content performance, comprising:

• storing in a computer system a first set of trivia questions relating to advertising;
• storing in said computer system a second set of trivia questions relating to content;
• storing in said computer system a demographic profile of at least one member;
• associating said first and second sets of trivia questions with a broadcast of said advertising along with said content;
• using said demographic profile to select a subset of said first and second trivia questions to ask a member who has received said broadcast;
• transmitting said subset of trivia questions to said member and receiving said member's responses thereto via a communication medium;
• scoring said member's performance in response to said subset of trivia questions;
• providing incentives to said member based upon results of said scoring;
• and,
• using answers to said first and second sets of trivia questions to create a report indicative of effectiveness of said advertising.

A method of creating a report indicative of recall, understanding, likeability or other broadcast performance measure, comprising:

• storing in a computer system a set of trivia questions relating to the content of a broadcast;
• associating said trivia questions with a broadcast of said content;
• transmitting said set of trivia questions to a member and receiving said member's responses thereto via a communication medium;
• scoring said member's performance in response to said subset of trivia questions;
• providing incentives to said member based upon results of said scoring;
• using said responses to said set of trivia questions to create a report indicative of at least one broadcast performance factor;
• transmitting said report to a client.

A method of conducting an incentivized trivia contest to increase the effectiveness of advertising, comprising:

• storing in a computer system a set of trivia questions relating to advertising;
• associating said set of trivia questions with a time period of a broadcast of said advertising;
• transmitting said set of trivia questions to said member and receiving said member's responses thereto via a communication medium;
• scoring said member's performance in response to said set of trivia questions;
• and,
• providing incentives to said member based upon results of said scoring.