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AssigneeInternational Business Machines Corporation
InventorsCary Lee Bates, Robert James Crenshaw, Paul Reuben Day, John Matthew Santosuosso
Estimating the term…
A digital radio stores advertisements for substitution during a broadcast for a bumpable advertisement within the broadcast. Upon detecting a bumpable advertisement within a predetermined broadcast period, the digital radio checks for higher priority stored advertisements—such as advertisements which were broadcast when the digital radio was not tuned to the station being monitored—and substitutes advertisements according to a priority scheme. Prioritization includes whether the advertisement has been played to the listener at least once during the broadcast period, and may extend to fee-based priority enhancements and tiebreakers or to selection based upon geographic location and/or direction of travel of a vehicle in which the digital radio is located.
A method for enhancing radio advertisement, comprising:
A system for enhancing radio advertisement, comprising:
A computer program product within a computer usable medium for enhancing radio advertisement, comprising:
Dependencies are inferred from the claim text.