System, method and computer program product for displaying and editing advertisement documents

Abstract

A method, system, and computer program product for quickly and easily displaying and editing documents, such as advertisements. A set of master documents of advertising materials is provided, and a set of read-only documents is also provided, wherein the read-only documents are accessible from a network site by a browsing program operable on the user's computer. Preferably, each read-only document is a copy of a respective master document, and is associated with a graphical tool or editing program for editing the respective master document. The browsing program is launched and a first read-only document is accessed across the network and displayed in the browsing program. If the user selects the read-only document for editing, the corresponding master document is transferred from the network site to the user's computer system. The user may then launch a graphical tool or editing program capable of reading the master document. The master document is loaded in the graphical tool or editing program for editing by the user.

Dependencies are inferred from the claim text.