System and method for transmitting and displaying targeted infromation

A system for transmitting information in a broadcast distribution system that is targeted to a system user comprising:

• a) a network headend for transmitting at least one information stream to a plurality of users, said information stream being comprised of a plurality of information selections and a plurality of corresponding codes, each said code identifying a characteristic of a corresponding one of said selections that is employed to identify a system user to whom either said selection should be transmitted, or additional information should be transmitted;
• b) a distribution network for transmitting said information stream with said codes;
• and
• c) a plurality of terminal devices interfaced to said distribution network for receiving said information stream, each said terminal device including a terminal processor and a user demographic database that contains demographic information about a corresponding user of said terminal device, said terminal processor being programmed to compare each code for each selection in said information stream with said demographic information in said database, and determine there from whether said user is designated to receive said selection or additional information.